Keyword Cannibalization
When multiple pages on the same site compete for the same keyword, splitting ranking signals and often causing both pages to underperform.
Related Terms
A link from one website to another. Search engines treat backlinks as votes of confidence — the more high-quality sites link to you, the more authoritative your domain appears.
Tactics that violate search engine guidelines to manipulate rankings, such as keyword stuffing, cloaking, or buying links. These risk penalties or deindexing.
The percentage of visitors who leave a site after viewing only one page. A high bounce rate can signal that content does not match search intent.
The ratio of users who click a search result to the total number who see it. Higher CTR suggests your title tag and meta description are compelling.
The process by which search engine bots discover pages on the web by following links. If a page cannot be crawled, it cannot be indexed or ranked.
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