SEO Skills for Claude
23 actionable prompts. Copy, paste, customize.
Technical SEO
Run a technical SEO audit on [URL]. Check for: broken links, missing or duplicate meta tags, page speed issues, mobile-friendliness, XML sitemap presence, robots.txt configuration, HTTPS status, and crawlability issues. Prioritize findings by impact.
Source: Google SEO Starter Guide
Analyze the crawlability of [URL]. Check robots.txt rules, internal linking structure, orphan pages, redirect chains, canonical tags, and JavaScript rendering requirements. Identify what search engines can and cannot access.
Source: Lumar 2026 Survey
Analyze the Core Web Vitals for [URL]. Evaluate Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS). Identify specific elements causing poor scores and recommend fixes.
Source: Search Engine Land
Audit [URL] for mobile-first indexing readiness. Check mobile viewport configuration, content parity between mobile and desktop, touch target sizes, font legibility, and mobile page speed. Flag any content or features missing on mobile.
Source: Google SEO Starter Guide
Generate JSON-LD schema markup for [CONTENT TYPE/URL]. Identify the best schema type (Article, Product, FAQ, HowTo, Organization, etc.), include all required and recommended properties, and explain which rich results it enables. Provide the complete <script> tag ready to paste.
Content & On-Page
Create an SEO content brief for the keyword "[KEYWORD]". Include: target word count, recommended H1 and H2 structure, key topics and subtopics to cover, questions to answer, internal linking opportunities, and competitive angle based on what currently ranks.
Source: AirOps Claude Prompts
Audit the on-page SEO of [URL] for the target keyword "[KEYWORD]". Analyze: title tag, meta description, H1-H6 hierarchy, keyword placement and density, image alt text, internal links, and content comprehensiveness. Score each element and provide specific improvements.
Source: Search Engine Land
Write 3 variations of title tags (under 60 characters) and meta descriptions (under 155 characters) for [URL] targeting "[KEYWORD]". Make them compelling for clicks while naturally including the target keyword. Explain the strategy behind each variation.
Source: Google SEO Starter Guide
Create an internal linking strategy for [URL/SITE]. Identify hub pages, map topic clusters, find orphan pages needing links, and recommend specific anchor text for key internal links. Prioritize links that will have the most impact on rankings.
Source: Lumar 2026 Survey
Optimize [URL] to win the featured snippet for "[KEYWORD]". Analyze the current snippet holder, identify the snippet type (paragraph, list, table), and rewrite the relevant section of content in the optimal format. Include the exact HTML structure recommended.
Source: InfraNodus Claude Skills
Explain the SEO term "[TERM]". Include: a concise definition, why it matters for rankings, a practical real-world example, how it applies to AI search (if relevant), and one actionable step to take right now.
Source: Hive Rank
Keyword Research
Find keyword opportunities for a [BUSINESS TYPE] targeting [TOPIC]. Identify 20 keywords across: high-volume head terms, medium-competition body terms, and low-difficulty long-tail keywords. For each, estimate search intent and business value.
Source: HubSpot SEO Course
Map the search intent for these keywords: [KEYWORD LIST]. Classify each as informational, navigational, commercial investigation, or transactional. Explain your reasoning and recommend the ideal content type for each intent.
Source: Google SEO Starter Guide
Expand "[SEED KEYWORD]" into 30 long-tail keyword variations. Group them by: questions (who, what, when, where, why, how), comparisons (vs, alternatives), modifiers (best, top, cheap, free), and use cases. Prioritize by likely conversion intent.
Source: Coursera SEO Certification
Perform a keyword gap analysis between [YOUR SITE] and [COMPETITOR SITES]. Find keywords where competitors rank in the top 10 but you don't appear. Prioritize gaps by search volume and relevance to your business. Recommend content to fill each gap.
Source: AirOps Claude Prompts
Analytics & Measurement
Establish a ranking baseline for [DOMAIN] across these keywords: [KEYWORD LIST]. Record current positions, URLs ranking, and featured snippet status. This will be the benchmark for measuring SEO progress.
Source: Lumar 2026 Survey
Generate an SEO performance report for [DOMAIN]. Include: ranking changes for tracked keywords, traffic trends, top performing pages, declining pages needing attention, and 3 priority recommendations for next month.
Source: Search Engine Land
Analyze search trends for [TOPIC/INDUSTRY]. Identify seasonal patterns, emerging subtopics gaining traction, declining terms to avoid, and predict trends for the next 6 months. Recommend content calendar timing based on trends.
Source: InfraNodus Claude Skills
AI & Competitive Intel
Analyze the SEO strategy of [COMPETITOR URL]. Identify: their top-ranking keywords, content types that perform best, site structure approach, estimated organic traffic, and key backlink sources. Summarize what they're doing well that we can learn from.
Source: AirOps Claude Prompts
Conduct a deep competitive analysis of [COMPETITOR]. Reverse-engineer their SEO strategy: content production cadence, topic clusters, link building tactics, technical SEO advantages, and SERP feature wins. Create a playbook for competing against them.
Source: Search Engine Land
Analyze how [BRAND/PRODUCT] appears in AI search results and LLM recommendations. Check: presence in GitHub repos LLMs reference, inclusion in authoritative lists, structured data for AI parsing, and mentions in documentation sites. Recommend actions to improve LLM visibility.
Source: Hive Rank Case Study
Run a weekly SEO growth check for [DOMAIN]. Identify: keywords that moved up or down this week, new ranking opportunities from recent searches, competitor movements, and one quick win to implement this week.
Source: InfraNodus Claude Skills
Analyze backlink opportunities for [DOMAIN]. Identify: competitor link sources worth pursuing, unlinked brand mention strategies, link-worthy content ideas, and a prioritized 30-day link building action plan. Focus on sustainable white-hat strategies.
Source: Search Engine Land
Want to track your SEO progress?
These skills help you optimize. Hive Rank helps you measure. See where you rank in AI search results and track changes over time.