HTTPS
The secure version of HTTP that encrypts data between browser and server. Google uses HTTPS as a ranking signal and Chrome labels HTTP sites as "Not Secure."
Related Terms
An HTML element (rel="canonical") that tells search engines which version of a URL is the primary one, preventing duplicate content issues when multiple URLs serve the same page.
Three Google metrics measuring real-world user experience: Largest Contentful Paint (loading), Interaction to Next Paint (interactivity), and Cumulative Layout Shift (visual stability).
An HTML attribute that tells search engines which language and regional version of a page to show users, essential for multilingual and multi-region sites.
The process by which search engines execute JavaScript to see a page's full content. Googlebot renders JS but may delay indexing of JS-dependent content.
A technique that defers loading of off-screen images and resources until the user scrolls to them, improving initial page load speed.
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