Image Optimization
Compressing images, using modern formats (WebP, AVIF), and serving correct dimensions to reduce page weight and improve load times without sacrificing visual quality.
Related Terms
An HTML element (rel="canonical") that tells search engines which version of a URL is the primary one, preventing duplicate content issues when multiple URLs serve the same page.
Three Google metrics measuring real-world user experience: Largest Contentful Paint (loading), Interaction to Next Paint (interactivity), and Cumulative Layout Shift (visual stability).
An HTML attribute that tells search engines which language and regional version of a page to show users, essential for multilingual and multi-region sites.
The secure version of HTTP that encrypts data between browser and server. Google uses HTTPS as a ranking signal and Chrome labels HTTP sites as "Not Secure."
The process by which search engines execute JavaScript to see a page's full content. Googlebot renders JS but may delay indexing of JS-dependent content.
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